7 Ideas For Small Business Saturday 2018 & Beyond

Welcome to Sunlight SEO, your trusted Chandler SEO company specializing in enhancing the online presence of businesses in the Business and Consumer Services industry, particularly in SEO services. In this article, we will reveal seven invaluable ideas to maximize the potential of Small Business Saturday 2018 and beyond, helping your business to excel and surpass your competitors.

The Power of Small Business Saturday

Small Business Saturday is an annual event celebrated on the Saturday following Thanksgiving. It presents a unique opportunity for local businesses to attract new customers, increase sales, and foster stronger relationships with their communities. As a small business owner, being prepared for this significant day can make a substantial difference in your success.

1. Create Engaging Promotions

One of the keys to attracting customers on Small Business Saturday is to offer enticing promotions that set your business apart. Develop exclusive discounts or special deals specifically for this day, creating a sense of urgency and excitement among your target audience. Remember to promote these offers across your website, social media platforms, and email newsletters to ensure maximum reach.

2. Collaborate with Local Influencers

Influencer marketing has become an effective strategy to expand brand awareness and reach a wider audience. Partnering with local influencers allows you to tap into their dedicated followers and establish credibility within your community. Consider collaborating with influential bloggers, social media personalities, or even local celebrities to promote your business and attract more customers on Small Business Saturday.

3. Enhance Your Local SEO Strategy

As a Chandler SEO company, we understand the importance of local search engine optimization for businesses. Prioritize optimizing your website and online listings with relevant keywords and location-specific information. Ensure your Google My Business profile is up to date and encourage satisfied customers to leave positive reviews. By improving your local SEO, your business will be more visible to potential customers searching for products or services in your area.

4. Utilize Social Media Effectively

Social media platforms are powerful tools for promoting your business, especially leading up to Small Business Saturday. Develop a comprehensive social media marketing strategy that includes regular posts highlighting the upcoming event, showcasing your products or services, and engaging with your audience. Consider running targeted Facebook or Instagram ads to amplify your reach and exposure.

5. Host an Event or Workshop

Adding an experiential element to Small Business Saturday can attract a larger audience and generate buzz for your business. Consider hosting a small event or workshop related to your industry or products. This provides an opportunity for potential customers to engage with your business in a unique way and fosters a sense of community. Be sure to promote your event through various channels and offer exclusive discounts or giveaways for attendees.

6. Run a Contest or Giveaway

Contests and giveaways are an excellent way to create excitement, generate social media engagement, and encourage new customers to try your products or services. Create enticing prizes and develop simple entry requirements. Utilize your website and social media platforms to promote the contest and track the results effectively. This unique strategy can drive traffic to your business and leave a lasting impression on potential customers.

7. Collaborate with Other Local Businesses

Forge alliances with other local businesses that complement your own and develop joint promotions or marketing campaigns for Small Business Saturday. By leveraging each other's customer bases and combining marketing efforts, you can increase brand exposure and create a win-win situation. Explore opportunities to cross-promote, share resources, or host joint events to capture the attention of a larger audience.

By implementing these seven ideas, you can give your business a competitive edge on Small Business Saturday 2018 and beyond. As the leading Chandler SEO company, Sunlight SEO is here to support your online marketing efforts and help your business thrive. Contact us today to learn more about our comprehensive SEO services and how we can elevate your business to new heights.