As one of the leading Chandler SEO companies in the business and consumer services industry, Sunlight SEO takes great pride in staying ahead of the curve. Today, we delve into the most peculiar Google My Business categories of 2017, providing you with valuable insights and knowledge that can shape your digital marketing strategies for the better. Join us on this intriguing journey as we explore the unconventional categories that made their mark in the Google search landscape.
Category 1: Unusual but Effective
Some categories may seem strange at first glance but can actually bring tremendous benefits to businesses. Take the "Crazy Cat Lady Supplies" category, for example. While it may sound eccentric, it is perfect for businesses that cater to feline enthusiasts seeking unique products and services. By optimizing your listings to include this category, you can tap into a niche market and attract highly targeted customers who are passionate about cats.
In addition, let's not forget the "Professional Cuddler" category. In a busy world filled with stress, professional cuddling services have become surprisingly in demand. By incorporating this category into your Google My Business profile, you can reassure potential clients that you offer a unique and much-needed form of relaxation and emotional support.
Category 2: Quirky and Offbeat
Google My Business allows for innovative and non-traditional categories that captivate user attention. For instance, the "Zombie Apocalypse Survival Training" category may seem outlandish, but it is ideal for businesses offering survivalist courses or gear. This category allows you to target individuals who have a genuine interest in preparing for various emergency scenarios.
If you belong to a niche community, the "Professional Clown" category may pique your interest. Although it may not be the first category that comes to mind for businesses, it can be an effective way to highlight your clown-related services and draw the attention of potential clients who are organizing special events or parties.
Category 3: Oddly Specific
Some Google My Business categories are so specific that they might surprise you. Take the "Haunted House" category, for example. If you operate a haunted attraction or offer ghost tours, this category enables you to stand out from your competitors and attract horror enthusiasts who are actively seeking spooky experiences.
On the other hand, the "Mermaid" category may seem niche, but it can be highly relevant for businesses that specialize in mermaid-themed products, events, or performances. By selecting this category, you let potential customers know that you offer something enchantingly unique.
Category 4: Unexpected Crossovers
Google My Business provides opportunities to showcase creative combinations through unexpected category crossovers. For instance, the "Yoga Studio + Surf Shop" category merges two distinct businesses into one engaging experience. This innovative approach can help you attract both fitness enthusiasts and beachgoers in search of wellness and retail therapy.
If you're an agency that offers SEO services alongside a coffee shop, the "Digital Marketing Agency + Coffee House" category allows you to emphasize the diverse nature of your business, attracting entrepreneurs and professionals who can enjoy a cup of coffee while discussing their digital marketing needs.
Category 5: Rising Trends
Lastly, let's explore the Google My Business categories that emerged as rising trends in 2017. One such category was "Escape Rooms." With the growing popularity of escape room experiences, businesses in this industry can leverage this category to capture the attention of adventure seekers looking for thrilling challenges and immersive entertainment.
Another rising trend was the "Virtual Reality Arcade" category. By adopting this category, businesses offering virtual reality gaming experiences could tap into a rapidly expanding market, attracting tech-savvy individuals seeking unique and cutting-edge entertainment.
In conclusion, Google My Business provides an array of fascinating categories that go beyond traditional classifications. By embracing the weird and wonderful, businesses can amplify their online presence and attract highly targeted customers. At Sunlight SEO, we empower our clients to leverage these unconventional categories to their advantage, ensuring they stay ahead in the competitive digital landscape. Contact us today to learn how our expertise in SEO services can help your business thrive.