9 Best Roofing Marketing Ideas [2020]

Dec 19, 2022


Welcome to Sunlight SEO's guide on the 9 best roofing marketing ideas in 2020! As a top-notch Chandler SEO company specializing in providing exceptional SEO services to businesses in the roofing industry, we aim to help you outrank your competitors and attract targeted customers. In this comprehensive guide, you'll find innovative strategies and expert tips to elevate your roofing company's online presence, increase brand visibility, and generate more leads.

1. Create a Professional Website

A well-designed, user-friendly website is crucial for effective roofing marketing. Your website serves as the digital face of your business, allowing potential customers to learn about your services, view completed projects, and contact you. Make sure your website is mobile-responsive, loads quickly, and includes high-quality images showcasing your roofing work.

2. Implement Local SEO

Local SEO is vital for attracting customers in your area. Optimize your website with location-specific keywords to improve your visibility in local search results. Include your business address, phone number, and operating hours on every page. Create a Google My Business listing and encourage satisfied customers to leave positive reviews, as this can boost your online reputation.

3. Invest in Content Marketing

Create valuable and informative content related to roofing. Publish blog articles, guides, and videos that address common customer concerns, provide tips on roof maintenance, and showcase your expertise. By consistently delivering high-quality content, you position yourself as a trusted authority in the roofing industry, attracting more visitors and potential clients to your website.

4. Leverage Social Media

Engage with your audience through social media platforms like Facebook, Instagram, and Twitter. Share images of your completed projects, highlight customer testimonials, and provide useful roofing tips. Use targeted advertising to reach potential customers in your local area. Consistent social media activity can increase brand awareness and attract new leads to your roofing business.

5. Embrace Video Marketing

Create engaging videos showcasing your roofing expertise. You can demonstrate the installation process, share customer success stories, or provide educational content related to roofing maintenance. Share these videos on your website and social media channels to engage your audience visually and capture their attention.

6. Optimize for Mobile

In today's digital landscape, having a mobile-friendly website is essential. As more people rely on their smartphones to find local services, make sure your website is responsive and provides an optimal user experience across all devices. Google also prioritizes mobile-friendly websites in search results, improving your chances of outranking your competitors.

7. Offer Special Promotions

Generate interest and attract new clients by offering special promotions and discounts. Consider running limited-time offers, referral programs, or bundle deals. Promote these promotions on your website, social media channels, and in local directories to entice potential customers and differentiate yourself from competitors.

8. Collaborate with Influencers

Partner with local influencers or industry experts who have a significant online following. This collaboration can help you expand your reach, gain credibility, and attract new clients. Influencers can create engaging content featuring your roofing services, such as sponsored blog posts, social media features, or video testimonials.

9. Monitor and Analyze Results

Regularly monitor your marketing efforts to evaluate their effectiveness. Utilize tools such as Google Analytics to analyze website traffic, track leads, and understand customer behavior. By assessing the data, you can make informed decisions and refine your marketing strategies for better results.


Implementing these 9 best roofing marketing ideas will help your business thrive in 2020. Remember, a strong online presence combined with strategic marketing techniques is the key to attracting more customers, increasing brand visibility, and outperforming your competitors. As a leading Chandler SEO company, Sunlight SEO is here to support your roofing business's success. Contact us today to discover how our SEO services can revolutionize your online presence.

Donna Farmer
I never realized how creative marketing could be for roofing companies! These ideas are 🔥👌 Definitely going to try them out.
Nov 8, 2023
Ben Bass
The ideas presented here are quite innovative and worth considering.
Oct 30, 2023
Scott Eardley
Helpful and well-explained. A must-read for roofing business owners.
Oct 27, 2023
Pia Pirozzi
I'd like to see more articles like this. Keep up the good work!
Oct 25, 2023
Jai Jaisimha
Very professional and practical recommendations.
Oct 22, 2023
Bill Kresinski
Thanks for sharing these effective marketing tips. SEO is key in today's digital age.
Oct 17, 2023
Thank you for sharing these strategies. Much appreciated.
Oct 14, 2023
Rogelio Gelly
These roofing marketing ideas are a game-changer! Stay ahead of the competition and attract more customers with these expert tips.
Oct 8, 2023
Debra Fields
I'm excited to implement some of these ideas for my roofing business. Thank you for the inspiration!
Oct 1, 2023
Morris Bill
I've been looking for ways to elevate my roofing business's marketing efforts. These ideas are just what I needed.
Sep 21, 2023
Bernard Hodgkinson
This article is full of actionable advice.
Sep 14, 2023
Ross Kelly
These ideas are precisely what our roofing company needs to revamp our marketing strategies. Thank you for the insights.
Sep 12, 2023
Dan Ucko
I'm looking forward to implementing these ideas.
Sep 9, 2023
John Koszewnik
Great tips! Thanks for sharing.
Sep 1, 2023
Jody Hardy
👍 Excellent article with some great tips!
Aug 30, 2023
Jennette Clark
As a marketing professional in the roofing industry, I find these ideas to be both practical and effective.
Aug 25, 2023
David Gallagher
Insightful tips for business growth. Thank you!
Aug 10, 2023
Betty Liao
I never realized the importance of SEO for roofing businesses. This article opened my eyes.
Jul 23, 2023
Fleming Hire
SEO can make a huge difference for roofing companies. I'm glad this article emphasizes its importance.
Jul 22, 2023
Marc McFarland
👍 Excellent suggestions! It's clear that Sunlight SEO knows their stuff when it comes to roofing marketing.
Jul 21, 2023
Godian Mwaluma
Love the creativity in these marketing ideas.
Jul 16, 2023
I never thought about using some of these strategies. Thanks for the ideas.
Jun 9, 2023
Nikita Agarwal
I found the tips on roofing marketing very useful.
May 28, 2023
Teresa Jenkins
Thanks for the valuable information. It's always good to stay updated on marketing strategies.
May 17, 2023
Zack Hughes
The article offers valuable insights for marketing in the roofing industry.
May 5, 2023
Chad Kozlek
Impressive! These ideas are worth trying.
Apr 23, 2023
David Hines
The article provided some practical and actionable marketing ideas. Nice job!
Apr 5, 2023
Simon Wilson
I've already started applying some of these strategies and can't wait to see the results.
Apr 5, 2023
Chris Caputo
I've seen the impact SEO can have on businesses. This article does a great job of emphasizing its importance.
Mar 24, 2023
Sharay Lopez
Great tips! Marketing is crucial for roofing businesses to stand out in a competitive market.
Mar 24, 2023
Quyen Chan
I appreciate the insights. Very helpful.
Mar 22, 2023
Mark Organ
Interesting read! These marketing concepts can definitely help roofing companies reach a wider audience.
Mar 15, 2023
Jayamon Nedumpurathu
I'm glad I stumbled upon this article. The tips are gold!
Mar 7, 2023
As a roofing contractor, I find these marketing ideas extremely valuable. Thank you!
Feb 17, 2023
Warren Wynn
I appreciate these useful marketing ideas. It's important to stay ahead of the game.
Feb 17, 2023
Justyna Kania
I'm impressed by Sunlight SEO's insights. These marketing ideas are well-researched and strategic.
Feb 5, 2023
Rick Gudenkauf
These ideas are practical and innovative. It's inspiring to see new approaches to roofing marketing.
Jan 18, 2023
David Baldwin
This was an informative read. Good job.
Jan 12, 2023
Jim Gross
Very informative article. These strategies can definitely help roofing businesses thrive.
Jan 3, 2023
D West
It's refreshing to see a guide specifically tailored to roofing marketing. This is a valuable resource for companies in the field.
Dec 31, 2022
Jasiel Cortes
In a competitive industry like roofing, having a strong marketing strategy is essential. These ideas are spot on!
Dec 28, 2022